Being original is key to your success. Use other’s ideas only as a guide, do not copy them. Although each company is different, there are some basic common denominators that generally produce favorable results.
As you begin your affiliate marketing journey, you should seek and establish relationships with affiliates who offer the types of things you are hoping to provide. While you want some diversity in your affiliate network, you also want to connect with companies you truly like and trust. Make sure you are as informed as you can be about the products and background of an affiliate before deciding to do business with them.
Many individuals who try their hand at affiliate marketing simply do too much. They end up spreading their efforts too thin, with an overload of products and promotions that end up being much less than effective in the highly competitive affiliate market. Many people try to achieve “maximum results” without realizing that they don’t exist. Just work slowly and carefully and identify the best fit for you.
Only choose affiliates that are reputable and are fair. Avoid any company that gives affiliates less than 20% of the money they receive from each sale. The top affiliate companies realize the benefits of repeat business and offer commissions to create this scenario.
Choose affiliates that are supportive with resources to help you sell. It is rare to find affiliate companies that are stupid. They have knowledge of what tactics and practices work best to secure customers for their products. Higher quality companies will share their information with their affiliates, so as to increase the rate of their sales.
Make sure that your readers trust you on a personal level. If your readers actually like you and your content, they will support you by seeking out your referral links and clicking them if they are planning on buying the product anyway.
Look for an affiliate company with a high ratio for sales conversions. Consider using a one percent conversion ratio as a benchmark.
Banner ads can help draw in business. Consider including surveys in your ads to entice customers into clicking on them. A lot of viewers who would not otherwise click on an ad will be enticed by the question. Offer an additional incentive by giving a coupon to customers who correctly answer.
Be aware that there are shady businesses out there who will insist that you can only use their tracking systems. Make sure you use a good, legitimate tracking system.
Pop-under ads can be more effective than pop-up ads. Many consumers use browsers which block pop-ups, meaning your site visitors might never see them at all. Research indicates that pop-under ads, which load unobtrusively in your website’s background, are greatly preferred by visitors, a fact that is verified by the response rate, which is much greater than that of pop-up ads.
These methods are used because they’re proven to be effective at drawing in more customers. All you have to figure out is how to apply them to the position you’re interested in.